If you live in a big city, there’s a good chance you saw Notion everywhere last year. When I returned to Paris last summer, I was amazed to see their ads on the subway and buses. Drew Evans, the marketing lead at Notion, wrote a short piece explaining how they launched these brand campaigns and provided a template that you can use for your own company. It’s an interesting read, and the template makes it easier for you to launch your own campaign.

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